The numbers from 2025 are hard to ignore: Latin America sold 5.86 million motorcycles last year, a 20.6% jump that marks the fourth consecutive record-breaking year for the region's two-wheeler market.
The growth isn't concentrated in one country. Chile led the pack at +37.2%, followed by Argentina at +33.3% and Colombia at +33.1%. Brazil - the region's largest market - posted a solid +20.6%. Guatemala, Ecuador, Peru, and Costa Rica all grew in double digits. Over the past decade, the regional market has nearly doubled in size, from 3.7 million units in 2012 to 5.86 million today.
But look beneath the headline number and the more compelling story is what's happening in the electric segment. Electric motorcycle and e-scooter sales topped 27,000 units in 2025, a 67.8% year-over-year surge - by far the fastest-growing category in the region's two-wheeler market.
What's driving it? Several things at once. Urban congestion is pushing commuters toward more flexible options. Rising and volatile fuel prices have people calculating cost-per-kilometer more carefully. And in some markets, government incentives for green mobility are bringing the upfront price gap closer to parity with petrol bikes. Latin America's ongoing urbanization is adding fuel to the trend.
For international manufacturers, the competitive landscape is still wide open. Traditional regional brands dominate the petrol segment, but the electric side is early enough that incumbents haven't locked in their positions yet. Guangzhou Ronghao Vehicle Co., Ltd - operating since 1996 with over 20 years of two-wheeler manufacturing experience - has a full product range spanning electric motorcycles, e-bikes, and e-scooters, with CE, EEC, and UN38.8 certifications. The company is actively building its distribution network in Latin America and welcomes inquiries from importers and dealers in the region.
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